Valentine’s Day: in Japan, it’s the day women confess their love to men.

14 February is Valentine’s Day.
Valentine’s Day exists in many countries, but in Japan it is the day women confess their love to men.

Valentine’s Day means chocolate!

In Japan, generally women give chocolate to men.
Around Valentine’s Day, the candy corners at department stores are filled with delicious-looking chocolate.

In Japan, women, together with chocolate, confess their love to men, but recently things have been changing.

Honmei Choco (the chocolate for the person you like)

This is the real deal.
Along with high quality or homemade chocolate, some people also give small presents.

There’s a custom of Giri Choco (chocolate given out of responsibility), too

The term “Giri Choco” is normal, too. This is chocolate given not out of affection, but rather out of social necessity.
Female employees passing out cheap chocolate to their male counterparts is a common sight.

Recently, Tomo Choco (chocolate given to female friends) is on the rise

In the last few years, the number of women giving chocolate to their female friends is on the rise, too.

Japan’s Valentine’s Day is very unique.
If you’re feeling in the mood for great chocolate, search the “sweets category” on this website!